D.R.I.V.E. was formed
in 2002, by a team at the William Lehman Injury Research Center (Lehman
Center). However, the idea stemmed back to 1998, when Adam
L. Blomberg began to volunteer at the Lehman Center.
Center, located in the Ryder Trauma Center on the campus of
the University of Miami/Jackson Memorial Medical Center, is a national
model for the study of automobile injury prevention, treatment and
rehabilitation. The Lehman Center was established in 1991 with funding
from the United States Department of Transportation, National Highway
Traffic Safety Administration. The center's research focuses on
people who are injured or killed in frontal, side or rollover crashes
and were also restrained by seatbelt, airbag or a combination. Jeffrey
S. Augenstein, M.D., Ph.D., F.A.C.S., Professor of Surgery and Director
of the William Lehman Injury Research Center, heads the study commonly
referred to as the "Crash Study." The "Crash Study" helps identify
injury patterns and causes in these specific types of crashes.
In 1998, crash survivor and undergraduate student,
Adam Blomberg began volunteering at the Lehman Center. He focused
on educational efforts to prevent loss of life and to reduce the
number of injuries due to motor vehicle crashes. He developed a
35mm slide show presentation describing motor vehicle crashes and
their effects on its victims. This presentation, "Driving
Responsibly" was different from other interventional programs
in that it is based on his true experience. Adam's
Personal Experience, as a survivor of a near-fatal crash allows
him to speak from real life. During the presentation, graphic pictures
of Adam in a coma through his rehabilitation process help D.R.I.V.E.
the point home. This allows the audience to see how real car crashes
are and their real effects on victims.
Over the next 4 years, Adam and the Lehman Center
continued to update and advance "Driving Responsibly"
into a computerized comprehensive multimedia program. During
these 4 years, Adam, then as a medical student at the University
of Miami School of Medicine, continued to present at high schools,
colleges and community organizations. The positive responses
continued to pile up and the Lehman Center applied for funding
to perform a one-year study on the efficacy of the program and to
help expand the program. At that time, D.R.I.V.E. was born.
D.R.I.V.E. was formed to become an umbrella program
of Injury Prevention initiatives. The first program under
the D.R.I.V.E. umbrella was "Adam - A Survivor's Story" which
was now professionally redone by a multimedia corporation.
Currently, D.R.I.V.E. is looking to expand its
Injury Prevention ideas. The results
from the one year study on the efficacy of "Adam - A Survivor's
Story" were tremendous and helps support the idea that a survivor
can have a positive impact on high school students.
This program will have far-reaching effects in
any organization as a tool for injury prevention.
Dr. Blomberg has been delivering his presentation since 1998 to students at high schools and colleges and to community organizations around the country. In many markets, Dr. Blomberg's presentation is sponsored by Anheuser-Busch and its wholesalers as part of the company's commitment to fight underage drinking and drunk driving. To schedule a presentation with Dr. Blomberg, please contact him directly at firstname.lastname@example.org.